The convergence of new technology and a booming generation of older Americans determined to age in place is creating a robust market for personal emergency response systems (PERS) and the mobile version known as mPERS, which enable users to call for help in an emergency with the push of a button.
A quick look at the numbers suggests that PERS could be a lucrative market for security dealers. At this year’s Barnes Buchanan Conference PERS was named among the fastest-growing markets in the security segment, at 15 percent.
“Right now, the market is at an inflection point,” says Brian Pick, chief operations officer, SecuraTrac, a GPS supplier based in Hermosa Beach, Calif. “In the traditional mPERS market, the target user was the elderly parent. In another five to 10 years, however, the elderly population will most likely not rely on the purpose-built mPERS device/solution as it stands now. They will probably use devices they interact with throughout the day, like smartphones and watches. Typically, these devices have much broader usability than just mPERS.”
And PERS/mPERS isn’t just for the elderly or infirm. Ancillary services can and should be developed for the PERS market, including visibility by non-wearers into the wearer’s activities, Pick adds. “For example, a caretaker or a child of someone who is elderly should be able to see the history and current status of the device and, by extension, the status of the person who carries it,” he says. “We’re also getting requests from some of the more sophisticated corporate users for some analytics regarding the usage of the service.”
While our sources suggest that dealers approach it thoughtfully, PERS/mPERS’ potential for more business use make it a great way for them to tap into the market.
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